NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/March 5, 2014/Marketing and Sponsorship
Published March 5, 2014
OSHIE CAN YOU SEE? BLOOMBERG NEWS' Erik Matuszewski notes Blues RW T.J. Oshie has the NHL's "second-best selling jersey" since scoring four shootout goals for Team USA against Russia in the Sochi Games. Oshie trails only Penguins C Sidney Crosby "for the period from Feb. 12 -- the first day of the men's hockey tournament in Sochi -- through March 2." Oshie ranks 18th in "officially licensed jersey sales since the start of the NHL season" (BLOOMBERG NEWS, 3/5).
MAKING THE TURN: adidas Golf and USA Golf yesterday announced that adidas will be the official uniform provider for players, coaches and staff for the U.S. men's and women's teams during the '16 Rio Games. adidas will develop USA Golf-branded apparel that will be introduced in late '14 (adidas).
LOVE ME TWO TIMES: BodyArmor SuperDrink yesterday named T'Wolves F Kevin Love an endorser in a deal that includes an equity stake in the company. Love also will be featured in retail promotions and web videos, and fans will have a chance to win Love's signed jersey worn in the videos via an Instagram contest that begins Friday. Other SuperDrink athlete endorsers include Patriots TE Rob Gronkowski, Rockets G James Harden, Colts QB Andrew Luck, Eagles RB LeSean McCoy and Angels CF Mike Trout (BodyArmor).