Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/March 5, 2014/Marketing and Sponsorship
Published March 5, 2014
OSHIE CAN YOU SEE? BLOOMBERG NEWS' Erik Matuszewski notes Blues RW T.J. Oshie has the NHL's "second-best selling jersey" since scoring four shootout goals for Team USA against Russia in the Sochi Games. Oshie trails only Penguins C Sidney Crosby "for the period from Feb. 12 -- the first day of the men's hockey tournament in Sochi -- through March 2." Oshie ranks 18th in "officially licensed jersey sales since the start of the NHL season" (BLOOMBERG NEWS, 3/5).
MAKING THE TURN: adidas Golf and USA Golf yesterday announced that adidas will be the official uniform provider for players, coaches and staff for the U.S. men's and women's teams during the '16 Rio Games. adidas will develop USA Golf-branded apparel that will be introduced in late '14 (adidas).
LOVE ME TWO TIMES: BodyArmor SuperDrink yesterday named T'Wolves F Kevin Love an endorser in a deal that includes an equity stake in the company. Love also will be featured in retail promotions and web videos, and fans will have a chance to win Love's signed jersey worn in the videos via an Instagram contest that begins Friday. Other SuperDrink athlete endorsers include Patriots TE Rob Gronkowski, Rockets G James Harden, Colts QB Andrew Luck, Eagles RB LeSean McCoy and Angels CF Mike Trout (BodyArmor).