SBD/March 5, 2014/Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Jonathan Welsh noted NASCAR driver Tony Stewart "dons a red dress shirt, cowboy hat and mustache in a teaser video for 'Smoke is the Bandit,' a coming web series promoting Mobil 1 engine oil and stock-car racing." The teaser is a "clear send-up" of the '77 car-chase film “Smokey and the Bandit.” Mobil 1 said that it will "reveal more about the coming series" tomorrow and added that the videos "will feature a number of well-known" NASCAR personalities (WSJ.com, 3/4).

OSHIE CAN YOU SEE? BLOOMBERG NEWS' Erik Matuszewski notes Blues RW T.J. Oshie has the NHL's "second-best selling jersey" since scoring four shootout goals for Team USA against Russia in the Sochi Games. Oshie trails only Penguins C Sidney Crosby "for the period from Feb. 12 -- the first day of the men's hockey tournament in Sochi -- through March 2." Oshie ranks 18th in "officially licensed jersey sales since the start of the NHL season" (BLOOMBERG NEWS, 3/5).

MAKING THE TURN: adidas Golf and USA Golf yesterday announced that adidas will be the official uniform provider for players, coaches and staff for the U.S. men's and women's teams during the '16 Rio Games. adidas will develop USA Golf-branded apparel that will be introduced in late '14 (adidas). 

LOVE ME TWO TIMES: BodyArmor SuperDrink yesterday named T'Wolves F Kevin Love an endorser in a deal that includes an equity stake in the company. Love also will be featured in retail promotions and web videos, and fans will have a chance to win Love's signed jersey worn in the videos via an Instagram contest that begins Friday. Other SuperDrink athlete endorsers include Patriots TE Rob Gronkowski, Rockets G James Harden, Colts QB Andrew Luck, Eagles RB LeSean McCoy and Angels CF Mike Trout (BodyArmor).
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