Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 5, 2014/Labor and AgentsPrint All
Wasserman Media Group’s talks to acquire NFL player representation firm Athletes First have ended with no agreement, sources said yesterday. A Wasserman spokesperson and Athletes First both declined comment. As first reported by SportsBusiness Journal in December, Wasserman was in advanced discussions to acquire Athletes First in a deal that would have given it one of the largest NFL player representation practices in sports, with more than 100 NFL player clients. Wasserman conducts intense due diligence on its acquisition targets and that process has been ongoing over the past few months. The two agencies had targeted early March to close and announce the agreement, but the deal fell apart in the last two days, sources said. “The parties could not agree on terms,” said one person familiar with the talks.