SBD/March 5, 2014/Franchises

Raptors Unveil 20th Anniversary Logo Bringing Back Purple, Leaving Dinosaur In The Past

The Raptors to celebrate the team's 20th season in '14-15 "will wear a patch evoking memories of the early days of the franchise," according to Ryan Wolstat of the TORONTO SUN. Purple, the primary color for the team's first 11 years, "is back, as is the original Raptors font." The purple, font and "jagged pinstripe elements from the original jersey will be combined with the current secondary claw logo." The "much-reviled red dinosaur is nowhere to be seen." Various 20th-anniversary events "will both celebrate the past and serve as a bridge to the future." An "eventual redesign is scheduled to be revealed" for the '15-16 season (TORONTO SUN, 3/5). The CP reported the new logo "will be featured prominently in team marketing and advertising next season, while a variation of it will be worn as a patch on the team’s home uniforms" (CP, 3/4). The TORONTO STAR writes those "anticipating the Raptors rebrand shouldn’t look too closely for clues in the anniversary logo." MLSE Senior Dir of Communications Dave Haggith said, "This logo is separate from the rebranding for the Raptors" (TORONTO STAR, 3/5).
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Franchises, Toronto Raptors, NBA

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