SBD/March 4, 2014/Research and Ratings

TBS In 98 Million Homes Ahead Of First Airing Of NCAA National Semifinals

As the NCAA Men's Basketball Tournament approaches later this month, TBS, TNT and truTV are each in fewer homes compared to March '13. TBS, which is set to air the national semifinals for the first time, ranks second overall among all cable networks with 98.0 million homes, but that figure is down from 99.7 million homes at the same time last year. TNT is in 96.9 million homes in March, down from 98.8 million homes, while truTV's 90.6 million homes are down from 90.8 million. ESPN is in 96.3 million homes this month, marking the net's lowest distribution figure since August '08. FS1 is in 86.7 million homes, which is the net's lowest mark since it made the conversion from Speed last August. On a positive note, NBCSN this month crossed the 80 million home mark for the first time, which includes years when the net was known as OLN and Versus.

Listed below is distribution for the top 10 cable networks in March, along with comparisons to the same period in previous years. Also listed are cable nets with significant sports programming.

CABLE NETWORK DISTRIBUTION FOR THE MONTH OF MARCH
NETWORK
'06 (000)
'09 (000)
'12 (000)
'13 (000)
'14 (000)
Food Network
88,677
98,080
99,579
99,828
98,200
TBS
89,908
99,190
99,906
99,666
98,021
USA Network
90,190
98,507
99,272
99,191
97,755
Discovery Channel
90,694
98,851
99,607
99,491
97,643
Nickelodeon/Nick-at-Nite
89,937
98,601
100,138
99,434
97,599
Cartoon Network/Adult Swim
89,117
97,982
98,982
99,168
97,556
CNN
90,357
98,445
99,173
99,180
97,478
A&E
89,919
97,983
98,930
99,043
97,300
History Channel
89,087
97,618
98,630
98,871
97,172
Lifetime
90,252
98,067
98,956
98,922
97,149
TNT
90,265
98,244
99,067
98,831
96,919
Spike TV
90,002
97,867
98,657
98,042
96,404
ESPN
90,466
98,159
99,025
98,516
96,269
ESPN2
89,881
97,711
98,912
98,477
96,222
FS1
65,754
73,329
81,943
86,248
86,710
Golf Channel
67,851
81,016
84,552
83,256
81,093
NBCSN
63,410
74,788
76,280
78,211
80,849
ESPNU
n/a
n/a
72,466
74,273
74,431
ESPNews
47,490
68,113
74,173
74,907
73,807
NFL Network
n/a
41,920
59,020
70,436
72,146
MLB Network
n/a
n/a
67,729
70,687
69,502
NBA TV
n/a
n/a
58,944
61,040
59,533
Outdoor Channel
26,228
29,971
37,138
39,103
38,117
FS2
n/a
n/a
36,545
37,361
36,748
Univision Deportes
n/a
n/a
n/a
n/a
32,797
Sportsman Channel
n/a
n/a
n/a
31,662
31,605
ESPN Classic
59,968
63,324
32,594
31,048
28,547
Fox Deportes
n/a
n/a
n/a
19,542
21,098
 

NOTES: Instead of counting only homes that have TV sets connected to antennas or to multichannel providers, Nielsen recently started counting broadband-only homes that have a TV connected to a game console or an over-the-top provider. The inclusion of broadband-only homes has resulted in some losses for many top cable networks. Figures also are not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport and Universal Sports Network.

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