SBD/March 4, 2014/Research and Ratings

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  • TBS In 98 Million Homes Ahead Of First Airing Of NCAA National Semifinals

    As the NCAA Men's Basketball Tournament approaches later this month, TBS, TNT and truTV are each in fewer homes compared to March '13. TBS, which is set to air the national semifinals for the first time, ranks second overall among all cable networks with 98.0 million homes, but that figure is down from 99.7 million homes at the same time last year. TNT is in 96.9 million homes in March, down from 98.8 million homes, while truTV's 90.6 million homes are down from 90.8 million. ESPN is in 96.3 million homes this month, marking the net's lowest distribution figure since August '08. FS1 is in 86.7 million homes, which is the net's lowest mark since it made the conversion from Speed last August. On a positive note, NBCSN this month crossed the 80 million home mark for the first time, which includes years when the net was known as OLN and Versus.

    Listed below is distribution for the top 10 cable networks in March, along with comparisons to the same period in previous years. Also listed are cable nets with significant sports programming.

    CABLE NETWORK DISTRIBUTION FOR THE MONTH OF MARCH
    NETWORK
    '06 (000)
    '09 (000)
    '12 (000)
    '13 (000)
    '14 (000)
    Food Network
    88,677
    98,080
    99,579
    99,828
    98,200
    TBS
    89,908
    99,190
    99,906
    99,666
    98,021
    USA Network
    90,190
    98,507
    99,272
    99,191
    97,755
    Discovery Channel
    90,694
    98,851
    99,607
    99,491
    97,643
    Nickelodeon/Nick-at-Nite
    89,937
    98,601
    100,138
    99,434
    97,599
    Cartoon Network/Adult Swim
    89,117
    97,982
    98,982
    99,168
    97,556
    CNN
    90,357
    98,445
    99,173
    99,180
    97,478
    A&E
    89,919
    97,983
    98,930
    99,043
    97,300
    History Channel
    89,087
    97,618
    98,630
    98,871
    97,172
    Lifetime
    90,252
    98,067
    98,956
    98,922
    97,149
    TNT
    90,265
    98,244
    99,067
    98,831
    96,919
    Spike TV
    90,002
    97,867
    98,657
    98,042
    96,404
    ESPN
    90,466
    98,159
    99,025
    98,516
    96,269
    ESPN2
    89,881
    97,711
    98,912
    98,477
    96,222
    FS1
    65,754
    73,329
    81,943
    86,248
    86,710
    Golf Channel
    67,851
    81,016
    84,552
    83,256
    81,093
    NBCSN
    63,410
    74,788
    76,280
    78,211
    80,849
    ESPNU
    n/a
    n/a
    72,466
    74,273
    74,431
    ESPNews
    47,490
    68,113
    74,173
    74,907
    73,807
    NFL Network
    n/a
    41,920
    59,020
    70,436
    72,146
    MLB Network
    n/a
    n/a
    67,729
    70,687
    69,502
    NBA TV
    n/a
    n/a
    58,944
    61,040
    59,533
    Outdoor Channel
    26,228
    29,971
    37,138
    39,103
    38,117
    FS2
    n/a
    n/a
    36,545
    37,361
    36,748
    Univision Deportes
    n/a
    n/a
    n/a
    n/a
    32,797
    Sportsman Channel
    n/a
    n/a
    n/a
    31,662
    31,605
    ESPN Classic
    59,968
    63,324
    32,594
    31,048
    28,547
    Fox Deportes
    n/a
    n/a
    n/a
    19,542
    21,098
     

    NOTES: Instead of counting only homes that have TV sets connected to antennas or to multichannel providers, Nielsen recently started counting broadband-only homes that have a TV connected to a game console or an over-the-top provider. The inclusion of broadband-only homes has resulted in some losses for many top cable networks. Figures also are not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport and Universal Sports Network.

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