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SBD/March 4, 2014/Research and RatingsPrint All
As the NCAA Men's Basketball Tournament approaches later this month, TBS, TNT and truTV are each in fewer homes compared to March '13. TBS, which is set to air the national semifinals for the first time, ranks second overall among all cable networks with 98.0 million homes, but that figure is down from 99.7 million homes at the same time last year. TNT is in 96.9 million homes in March, down from 98.8 million homes, while truTV's 90.6 million homes are down from 90.8 million. ESPN is in 96.3 million homes this month, marking the net's lowest distribution figure since August '08. FS1 is in 86.7 million homes, which is the net's lowest mark since it made the conversion from Speed last August. On a positive note, NBCSN this month crossed the 80 million home mark for the first time, which includes years when the net was known as OLN and Versus.
Listed below is distribution for the top 10 cable networks in March, along with comparisons to the same period in previous years. Also listed are cable nets with significant sports programming.CABLE NETWORK DISTRIBUTION FOR THE MONTH OF MARCH
NETWORK'06 (000)'09 (000)'12 (000)'13 (000)'14 (000) Food Network88,67798,08099,57999,82898,200 TBS89,90899,19099,90699,66698,021 USA Network90,19098,50799,27299,19197,755 Discovery Channel90,69498,85199,60799,49197,643 Nickelodeon/Nick-at-Nite89,93798,601100,13899,43497,599 Cartoon Network/Adult Swim89,11797,98298,98299,16897,556 CNN90,35798,44599,17399,18097,478 A&E89,91997,98398,93099,04397,300 History Channel89,08797,61898,63098,87197,172 Lifetime90,25298,06798,95698,92297,149 TNT90,26598,24499,06798,83196,919 Spike TV90,00297,86798,65798,04296,404 ESPN90,46698,15999,02598,51696,269 ESPN289,88197,71198,91298,47796,222 FS165,75473,32981,94386,24886,710 Golf Channel67,85181,01684,55283,25681,093 NBCSN63,41074,78876,28078,21180,849 ESPNUn/an/a72,46674,27374,431 ESPNews47,49068,11374,17374,90773,807 NFL Networkn/a41,92059,02070,43672,146 MLB Networkn/an/a67,72970,68769,502 NBA TVn/an/a58,94461,04059,533 Outdoor Channel26,22829,97137,13839,10338,117 FS2n/an/a36,54537,36136,748 Univision Deportesn/an/an/an/a32,797 Sportsman Channeln/an/an/a31,66231,605 ESPN Classic59,96863,32432,59431,04828,547 Fox Deportesn/an/an/a19,54221,098
NOTES: Instead of counting only homes that have TV sets connected to antennas or to multichannel providers, Nielsen recently started counting broadband-only homes that have a TV connected to a game console or an over-the-top provider. The inclusion of broadband-only homes has resulted in some losses for many top cable networks. Figures also are not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport and Universal Sports Network.