MLB Fires Back Against MASN In Court Battle Bama Again Draws CBS' Top CFB Audience Rogers Defends NHL GamePlus Exclusivity Back9Network Will Need To Fight For Traction Randy Moss Doc Draws Strong Audience Media Notes Browns Ink TV Deal With Local ABC Affiliate Fox Sports Promotes NBA In-Market Streaming Players' Tribune Has Mixed Reviews To Date Woods Fires Back At Jenkins, Golf Digest
SBD/March 4, 2014/Media
Published March 4, 2014
GARBAGE TIME: In N.Y., Bob Raissman noted MSG Network has "lost about a third of its Knicks audience" with the team on a seven-game losing streak and ranked 11th in the Eastern Conference. Knicks telecasts through 50 games on MSG averaged a 2.3 local rating, down 31% compared to the same number of games last season (N.Y. DAILY NEWS, 3/2). Raissman noted with 5:11 left in the first quarter of Sunday's game against the Bulls and the Knicks trailing 21-4, ESPN's Jeff Van Gundy sarcastically asked, “When does garbage time start?” After Van Gundy "delivered the word, viewers likely (and wisely) bailed out in droves." Advertisers, and ESPN’s sales departments, were "probably lamenting the mass exodus of eyeballs following JVG’s rhetorical question" (N.Y. DAILY NEWS, 3/4).
THERE'S AN APP FOR THAT: RECODE.net's Kara Swisher cited sources as saying that Yahoo has a "plan to turn part of the homepage into a kind of app platform in a project called 'Touchdown.'” The plan is "apparently many months in the making," and Yahoo apps -- "as well as third-party ones -- would be published on the highly trafficked site, in an effort helmed" by Yahoo Senior VP/Homepage & Verticals Mike Kerns (RECODE.net, 2/28).