Menu
Marketing and Sponsorship

Stryker Orthopaedics Named Official Joint Replacement Products Of PGA Tour

The PGA Tour and Stryker Corp.'s Orthopaedics Division yesterday announced a sponsorship deal designating Stryker as the official joint replacement product supplier of the PGA Tour and Champions Tour (PGA Tour). In New Jersey, Andrew Wyrich notes Stryker "will set up an education and outreach tent, called The Stryker Mobility Zone, at 10 of the biggest-attended PGA events each year." Financial terms of the partnership were not disclosed. Stryker Senior Program & Marketing Communications Manager Tony Cambria said that the company "forged the partnership with the PGA Tour because of its fan base." He said that 50% of PGA Tour fans are "older than 45 and many of those fans suffer from arthritis, a customer group that the medical technology company is targeting." The Stryker Mobility Zone will house orthopedic surgeons who will interact with fans and suggest possible medical options for joint pain." The zones also will feature a "fan engagement area" that will allow fans a chance to meet Champions Tour players Fred Funk and Hal Sutton. Sutton has "served as a Stryker brand ambassador since last year," while Funk has been once since '11 (Bergen RECORD, 3/4).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/03/04/Marketing-and-Sponsorship/Stryker.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/03/04/Marketing-and-Sponsorship/Stryker.aspx

CLOSE