Fox Has Best World Series Opener Since '09 Mara Admits Fault In Josh Brown Situation Fox Sees High Demand For World Series Ads Google, Sportradar Tracking World Series Pressure World Series Tickets Still Setting Price Records Dolan, Manfred To Discuss Chief Wahoo Logo MLB Postseason Viewership Down 8% Cubs Poised For Marketing Opportunities Tigers, Phils Adding Baseball Analytics Execs MLB Partners Activating Around World Series
SBD/March 4, 2014/Franchises
Braves' Revenue In '13 Up $36M Thanks To Revised TV Deal, Higher Ticket Prices
Published March 4, 2014
KEEPING THE CORE: The Braves recently signed extensions with 1B Freddie Freeman, RF Jason Heyward, SS Andrelton Simmons, and Ps Craig Kimbrel and Julio Teheran, and in N.Y., Tyler Kepner writes giving long-term contracts to "proven young players is smart business." However, the "promise of a new park made the deals easier to handle for the Braves, a franchise that has only twice exceeded" $100M in payroll. Braves President John Schuerholz: "It didn't motivate us to do it, but it was comforting to know that while we were doing it, we had this coming on the horizon." The Braves' revised TV deal last year "substantially raised the team's broadcast revenue," but Schuerholz said that it only moved the team "to the middle of the pack" in MLB (N.Y. TIMES, 3/4). In DC, Adam Kilgore notes the Braves’ "rapid-fire deal-making as spring training began ... surprised not only the baseball world but also those inside the organization by signing all five targeted players." In all, the Braves committed $280.7M for 27 seasons, "all of them prime years." As the Braves showed, the "best method of securing talent can be locking up players before they’re eligible for arbitration" (WASHINGTON POST, 3/4).