SBD/March 3, 2014/Marketing and Sponsorship

Chipotle Signs Largest Sports Sponsorship Deal By Partnering With MLS, 12 Clubs

Chipotle Mexican Grill has signed a sponsorship agreement to become the official Fast-Casual Mexican Restaurant of MLS and 12 of the league's clubs. Terms of the deal were unavailable, but a Chipotle official said it is the company's largest single sports sponsorship. As part of the agreement, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game during MLS All-Star Week in Portland in August. The match will feature the top U.S. players on the rosters of all MLS clubs. The 12 clubs with Chipotle sponsorships are the Crew, Dynamo, Earthquakes, FC Dallas, Fire, Galaxy, Rapids, Revolution, Sounders, Sporting K.C., Timbers and Union.
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