PGA Tour Names Tom Wade CCO LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles Trail Blazers Record New Commercials Marketplace Roundup LeBron To Endorse Kia Motors
Upcoming Conferences and Events
SBD/February 28, 2014/Marketing and Sponsorship
Quicken Loans Could Make First Golf Foray With Sponsorship Of DC PGA Tour Event
Published February 28, 2014
extension of Travelers' PGA Tour sponsorship "brings unprecedented security to an event that almost met its demise less than 10 years ago." Buick "departed as the title sponsor after 2006 and the tour had demoted the tournament to its weaker fall schedule for 2007 until Travelers stepped in to save it." Travelers Chair & CEO Jay Fishman said, "When we took over as title sponsor in 2007 we were a little unsure. The tournament, especially in the last two or three years, in terms of attendance, sponsorship and charity dollars, has exceeded our expectations. To make such an investment for 10 years ... it puts us on a runway so that we can plan and improve, to make it a better first-class event in the future." PGA Tour Commissioner Tim Finchem said that one of the Tour's goals is to "schedule a tournament that suits each of its title sponsors the best." Travelers Championship officials "like the late June date" (HARTFORD COURANT, 2/28).