New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package PGA Tour Working To Enhance Viewing Experience Lear Corp. Presenting Sponsor Of Detroit IndyCar Honda Classic Adds New Legends Club
SBD/February 28, 2014/Marketing and Sponsorship
Quicken Loans Could Make First Golf Foray With Sponsorship Of DC PGA Tour Event
Published February 28, 2014
extension of Travelers' PGA Tour sponsorship "brings unprecedented security to an event that almost met its demise less than 10 years ago." Buick "departed as the title sponsor after 2006 and the tour had demoted the tournament to its weaker fall schedule for 2007 until Travelers stepped in to save it." Travelers Chair & CEO Jay Fishman said, "When we took over as title sponsor in 2007 we were a little unsure. The tournament, especially in the last two or three years, in terms of attendance, sponsorship and charity dollars, has exceeded our expectations. To make such an investment for 10 years ... it puts us on a runway so that we can plan and improve, to make it a better first-class event in the future." PGA Tour Commissioner Tim Finchem said that one of the Tour's goals is to "schedule a tournament that suits each of its title sponsors the best." Travelers Championship officials "like the late June date" (HARTFORD COURANT, 2/28).