SBD/February 27, 2014/Franchises

Bruins Continue To Raise Season-Ticket Prices, With Some Up 150% Over Last Five Years

The Bruins yesterday announced that they are "hiking season ticket prices" for the '14-15 season, according to Amalie Benjamin of the BOSTON GLOBE. Under the new price structure, loge seats "will cost $88 to $145 and balcony seats $45 to $98." This season, those tickets "cost $70 to $132 for loge and $32 to $91 for balcony." The "least-expensive tickets -- those $18 balcony seats -- have increased" 150% over the last five years. Other prices "have gone up" 40-50% in that period. Bruins Senior VP/Sales Glen Thornborough said that factors that "typically go into the team’s decision about whether to increase prices include team performance, market demand, prices charged by other NHL franchises, and amenities provided to the ticket-holders." The Bruins also have "a waiting list for season tickets of more than 5,000." Thornborough: "We are just trying to get to a place where it’s close to our like markets. We believe that we sit at an elite level where it comes to our whole operation when it comes to presentation and our product, and that is really just a correction of where we’re at today" (BOSTON GLOBE, 2/27).
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