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SBD/February 26, 2014/Media
Special Footage From Sochi Highlights Olympic-Themed "NHL Revealed" Episode
Published February 26, 2014
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SELANNE, TAVARES FEATURED THIS WEEK: Selanne’s final Olympics with Team Finland are covered closely in this week’s episode. So is the knee injury sustained by Islanders C John Tavares, which will sideline him for the rest of the NHL season. In addition to the crews in Sochi, one of Greenburg’s crews happened to be at Islanders practice on Long Island on the day of the incident. While Kings RW Dustin Brown played for the U.S., “NHL Revealed” filmed his wife and their four children watching the games at their home in Ithaca, N.Y. When the players flew to Russia for the Olympics and home to North America to resume the NHL season, the show had crews on all of the flights. “NFL Films has done hundreds of hours every year of this kind of programming for the last 50 years,” said Collins. “There’s a voracious appetite for it. We’re really just beginning at the NHL. Our players come off amazingly well and they embrace being part of the content. They know it appeals to the die-hard hockey fan and the casual fan. Programming is marketing.” The series concludes with an episode premiering on March 5 and the finale on March 12. Coors Light is the title sponsor of the show in the U.S., while Gatorade serves the role in Canada.