Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/February 26, 2014/Marketing and Sponsorship
Anheuser-Busch, Ozzie Smith Team Up In Effort To Make Opening Day A National Holiday
Published February 26, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
ANY POSSIBILITY? In DC, Steve Hendrix in a front-page piece notes it is "relatively easy to get a commemorative day declared by a simple resolution," but MLB is "aiming to actually close the federal government for a day." MLB will have to "make a strong case that its National Pastime status is worthy of such a distincton." Hendrix: "Why not football, which is vastly more popular?" (WASHINGTON POST, 2/26). Smith, who was making the rounds on national media promoting the initative yesterday, said, "I don't know what the odds of success are ... although I suspect the chance of national-holiday status for opening day is slimmer than a new edition of postage stamps honoring Barry Bonds or Roger Clemens" (Tacoma NEWS TRIBUNE, 2/26). While the effort is clearly a marketing initiative by A-B, the news is still a top headline on ESPN.com, and has been picked up by several national news web sites, including Fox News, the Huffington Post, USA Today, Politico and Time (THE DAILY).