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SBD/February 26, 2014/Marketing and Sponsorship
Anheuser-Busch, Ozzie Smith Team Up In Effort To Make Opening Day A National Holiday
Published February 26, 2014
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ANY POSSIBILITY? In DC, Steve Hendrix in a front-page piece notes it is "relatively easy to get a commemorative day declared by a simple resolution," but MLB is "aiming to actually close the federal government for a day." MLB will have to "make a strong case that its National Pastime status is worthy of such a distincton." Hendrix: "Why not football, which is vastly more popular?" (WASHINGTON POST, 2/26). Smith, who was making the rounds on national media promoting the initative yesterday, said, "I don't know what the odds of success are ... although I suspect the chance of national-holiday status for opening day is slimmer than a new edition of postage stamps honoring Barry Bonds or Roger Clemens" (Tacoma NEWS TRIBUNE, 2/26). While the effort is clearly a marketing initiative by A-B, the news is still a top headline on ESPN.com, and has been picked up by several national news web sites, including Fox News, the Huffington Post, USA Today, Politico and Time (THE DAILY).