SBD/February 25, 2014/Media

MLBAM Releases Initial Update Of At Bat App For Upcoming '14 Season

MLBAM today released its initial '14 update of its flagship mobile application, At Bat. This year's changes include a full redesign for Apple's iOS 7 operating system, reworked player pages, increased use of photography, graphics and customizing features, improved navigation and a new GameDay game tracking interface. As has been the case for the past two seasons, a purchase of the MLB.TV out-of-market streaming package comes with a free copy of the app, which otherwise carries a $19.99 price. At Bat is typically the highest grossing mobile app in the sports industry, surpassing 10 million downloads last year, and annually is one of the top grossing products in the iTunes App Store regardless of genre.
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