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SBD/February 25, 2014/Franchises
Star Gazing: Jerry Jones' 25-Year Ownership Of The Cowboys Examined
Published February 25, 2014
WHO'S CRYING NOW? The DALLAS MORNING NEWS' Moore noted Jones has "broken down and cried after three losses during his ownership." The first came in January '95 when the Cowboys lost to the 49ers in the NFC Championship to "fall short in their bid to three-peat." The second time was when the Cowboys "opened the 2002 season with a 19-10 loss" to the expansion Texans. Jones: "I was the leading proponent of getting Houston the team. I wanted those fans to have their own team even though I knew at that time half of them were Cowboys fans. To go down and get beat on opening night by an expansion team was absolutely a low point." The third time "came five years later when a 13-3 regular season ended with a 21-17 loss" to the Giants in the divisional round of the playoffs. Jones regards three Super Bowl wins as his "greatest accomplishment" as an owner, followed by getting AT&T Stadium built. Moore noted one of the "most important decisions Jones will make is how the franchise will be run once he’s gone." Jones said of his family, "What I didn’t know was how effective these people were going to be and how focused and interested they were going to be in the ensuing years. ... They have made it their lives. We have other things and manage other things, but everything else is secondary" (DALLAS MORNING NEWS, 2/23).
NUMBERS DON'T LIE: The Dallas Morning News' Kevin Sherrington said of Jones' tenure, "It's been great. If you look at it from the standpoint of how many Super Bowls had they won before he got here? Two. How many Super Bowls have they won since he got here? Three. That's more Super Bowls. ... I've been very hard on Jerry Jones, there's no question about that, but he's a potentially great owner. He's way up there as an owner" ("SportsDay On Air," FS Southwest, 2/24). In Ft. Worth, John Henry notes the Cowboys are "one of three franchises in the last 25 years with three Super Bowl championships." But the "only problem is that the Cowboys today are nowhere in the same network of today’s NFL dynasties on the playing field." With Jones as the team’s GM, the Cowboys are "setting new standards in mediocrity" (FT. WORTH STAR-TELEGRAM, 2/25).