Warriors-Rockets Gets Big Viewership For ESPN Royals' TV Ratings Lead MLB This Season Women's World Cup TV Ads Selling Fast For Fox NBC Sports Launches Documentary Film Unit CFL Extends Media Rights With Bell At Bat App Available On Dashboards In Some Cars Coke 600 Down From Previous Years Keselowski: Speaking Out Has Cost Me Deals New "Hard Knocks" To Feature Texans Fox Sports' World Cup HQ Wrapping Up Construction
Upcoming Conferences and Events
SBD/February 24, 2014/Media
Fox Wanted To Avoid Running The Daytona 500 On A Monday Morning Or Afternoon
Published February 24, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
THREE-PEAT: In Tampa, Tom Jones writes the "best moment of the Daytona 500 pregame show was a feature on car owner Richard Childress' decision to put the late Dale Earnhardt's famous No. 3 back in circulation." Austin Dillon, Childress' grandson, "drove the No. 3 car" yesterday. It "sounded as if Childress would not have minded keeping the No. 3 permanently out of circulation, but NASCAR doesn't retire numbers." Childress said that Earnhardt Jr. "gave him the blessing to use his father's No. 3 again." However, Fox' Michael Waltrip said during the pre-race show, "I think it's great that Austin is driving the No. 3. But whenever I see the No. 3, I will always think of Dale Sr." (TAMPA BAY TIMES, 2/24).
LET'S GO TO THE TAPE: In N.Y., Viv Bernstein writes Fox "made sure fans watching on TV remained entertained for much of Sunday." The net "ran a replay of last year’s race during the long delay and did not immediately run a disclaimer informing fans it was not live." Many fans "were fooled, even though Fox later ran a crawl on the bottom of the screen clarifying that it was a replay." Among those who "apparently got it wrong" were Fox News and espnW.com. Fox News reported on Twitter that Jimmie Johnson "had won the race -- he was last year’s winner -- and espnW.com turned to Twitter to congratulate Danica Patrick on her eighth-place finish." Johnson "apparently received so many congratulations on Sunday that he responded on Twitter as well." Johnson wrote, "I hear I won the #Daytona500? Haha!” (N.Y. TIMES, 2/24). The AP's Mark Long wrote other drivers "had fun with the widespread error, too." Clint Bowyer wrote on his Twitter account, "Wait a minute! I'm confused, did @JimmieJohnson win or not?" Many fans on Twitter were "confused throughout the replay, tweeting along as if the race was live." Deadspin "ran some of them under the headline, 'Scores Of Idiots Don't Realize Fox Is Airing Last Year's Daytona 500.'" Even NASCAR "couldn't resist jokingly weighing in on the confusion." NASCAR Senior VP/Racing Operations Steve O'Donnell wrote on Twitter, "Congrats @JimmieJohnson amazing." O'Donnell "didn't stop there, either, taking another playful shot about 45 minutes later." O'Donnell wrote, "For those in media center getting impatient @JimmieJohnson should be wrapping up his victory lane ceremony shortly." Long noted adding to "the strange story line, Fox's rain-delayed coverage was sponsored by the movie 'Noah'" (AP, 2/23).
|Earnhardt posted a selfie with the trophy on Twitter
FUELED BY NASCAR: FS1 on Thursday night drew 2.3 million viewers for "Fox Sports Live" following the NASCAR Sprint Cup Budweiser Duels, marking a new audience record for the studio show. The show's previous record was 522,000 viewers following the Oregon State-Oregon football game last November. The Duels averaged 3.1 million viewers on FS1, marking the Daytona 500 qualifying event's best audience since '00, when CBS drew 4.3 million viewers for a Saturday telecast. The audience for Thursday's Duels also marks FS1's second-best audience on record, behind only the Sprint Unlimited's 3.5 million viewers on Feb. 15 (Fox).