Each day during the Winter Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Sochi.
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| | GOLD: U.S.-CANADA RIVALRY -- For the past two Olympics, both the men's and women's hockey teams for Team USA and Team Canada have met in the medal round. The women provided an instant classic Gold Medal match Thursday, which Canada won 3-2 in overtime, and the men are duking it out in the semifinals Friday after a similar 3-2 OT victory by Canada for Gold in '10. These types of clashes are what make the Olympics great.
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| | SILVER: AD CREATIVE -- The brand advertising around the Sochi Games has been fantastic, from TD Ameritrade's "It Adds Up" and Procter & Gamble's "Thank you, Mom," to Kellogg's, AT&T, Chobani, BP and others. Time and time again we have seen spots during the Games that have been inspiring, emotional, informative, insightful -- all the things that make for good advertising. Congratulations all around. |
| | BRONZE: VISA -- Speaking of advertising, Visa focused its signature Olympic congratulatory campaign during Sochi on social media outlets, and the result has been 15 million views across YouTube and Facebook, and 14 million interactions such as retweets and other engagements worldwide. The immediacy of it has been stunning and educational. |
| | TIN: U.S. FIGURE SKATING -- After winning a medal in ladies' singles in every Olympics from '68-'06, the U.S. once again failed to put anyone on the podium for the second straight Games. We realize the Americans won Gold in ice dancing and got the Bronze in the new team event, but ladies' singles is the marquee figure-skating competition of the Winter Games -- if not the top event in the winter, period. Time to start a new medal streak in Pyeongchang. |
