Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
SBD/February 20, 2014/Media
Fox Changing Format Of Its NASCAR TV Leaderboard Box After Fan Complaints
Published February 20, 2014
NO LAME-DUCK: ESPN NASCAR analyst Allen Bestwick said that the net "is as enthusiastic about its last season covering NASCAR as any other." He added, "It’s in nobody’s interest, personally or professionally, or the company’s interest, business-wise, to do anything but keep our right foot pressed all the way to the floorboards, and that’s what’ll happen. When we get to the end of the season and we’re done with Homestead and we set the headsets down on the desk, I’m sure there’s going to be a hell of a party, because you spend a lot of time with people who become like a second family to you, and when that run ends, it’s a little tough. But between now and then, our company has dedicated tremendous resources to us. Our plans are exactly the same" (FT. WORTH STAR-TELEGRAM, 2/20).