SBD/February 20, 2014/Media

Fox Changing Format Of Its NASCAR TV Leaderboard Box After Fan Complaints

Fox for its NASCAR telecasts has "ditched the usual rolling leaderboard at the top of the screen for a rectangular box on the right side of the TV screen," according to the AP. Fox Sports President & COO Eric Shanks said that changes "are coming after fans complained the new scoring screen blocked a portion of on-track action." Fox "ditched the traditional crawl because it took too long for the entire field to come around." Fans "complained on social media about the scoreboard during the exhibition Sprint Unlimited," which aired on FS1 last Saturday night (AP, 2/18). Shanks said that the old scroll "took 90 seconds to go through the entire field." SPORTING NEWS' Bob Pockrass wrote if a fan previously "wanted to know the leader of the race or where a specific driver was running, that seemed too long to wait." Shanks: "We wanted to do something a little bit more modern, a little more up to date and got you to the more significant information you wanted faster and maybe showed you more drivers, which is what kind of led us to that vertical thing. We had a couple of options going on. This was one that we wanted to try." Shanks said that some tweaks "are coming but he is unsure if they will be in place" by tonight's Budweiser Duels qualifying races. Shanks: "The guys are hard at work making some tweaks that are probably going to adjust the screen layout a bit but hopefully still achieve the goal that we wanted to, which is modernize the screen and get the people the information that they want in a faster and more readable layout" (SPORTINGNEWS.com, 2/19).

NO LAME-DUCK: ESPN NASCAR analyst Allen Bestwick said that the net "is as enthusiastic about its last season covering NASCAR as any other." He added, "It’s in nobody’s interest, personally or professionally, or the company’s interest, business-wise, to do anything but keep our right foot pressed all the way to the floorboards, and that’s what’ll happen. When we get to the end of the season and we’re done with Homestead and we set the headsets down on the desk, I’m sure there’s going to be a hell of a party, because you spend a lot of time with people who become like a second family to you, and when that run ends, it’s a little tough. But between now and then, our company has dedicated tremendous resources to us. Our plans are exactly the same" (FT. WORTH STAR-TELEGRAM, 2/20).
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