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Pro Leagues Collaborate With Time Inc., Campus Insiders For New 120 Sports Venture
Published February 20, 2014
VIDEO PLAYER AVAILABLE AT MULTIPLE OUTLETS: The 120 Sports video player will be available from 120Sports.com, MLB.com, NHL.com and SI.com, as well as through numerous other connected devices including smartphones, tablets, and smart TVs. Time Inc., the NHL, MLBAM and White Sox-owned Silver Chalice will be equity investors in the effort, with their financial contributions not disclosed. The NBA has reserved the right to invest at a later date. The NFL, notably, is not involved. It instead is prepping its own over-the-top video network debuting this summer, NFL Now. Meanwhile, Time's participation is a major win for the SI brand as it competes against several larger digital-media rivals. "This is a very ambitious enterprise for Time Inc., and one of many we hope to invest in as part of our plan to turn our brands into cross-platform powerhouses," Time Inc. Exec VP Todd Larsen said in a company memo.