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SBD/February 20, 2014/Marketing and Sponsorship
Could The Young, Clean-Cut Mike Trout Replace Retiring Jeter As Face Of MLB?
Published February 20, 2014
JETER'S HEIR APPARENT? MLB.com's Phil Rogers writes no one in MLB "wants to see Derek Jeter walk away at the end of this season," but if the "planets continue to align like this, we'll have a ready-made replacement as the face of the sport" in Trout (MLB.com, 2/19). YAHOO SPORTS' Tim Brown wrote there will "not be another Jeter," but MLB could "use another like him, someone it can rely on, whose real-world decency matches his aptitude from seven to 10 o'clock every night, and contrariwise" (SPORTS.YAHOO.com, 2/19). In West Palm Beach, Greg Stoda writes MLB has "young guns" like Nationals LF Bryce Harper, Dodgers RF Yasiel Puig, and Trout among its "emerging faces." There also is Tigers 1B Miguel Cabrera as "the game’s biggest star." However, only Trout "seems to have an attitude and approach similar to Jeter’s." Stoda: "But it’s unfair to saddle anyone with the burden of possible succession to Jeter as a respected influence and presence in the game" (PALM BEACH POST, 2/16). In N.Y., Andy Martino wrote Obama's allusion to Trout "was the type of crossover moment that MLB needs its young stars to experience." While Trout is "talented, charming, welcoming of attention and experimenting with national exposure," he also "serves as a reminder that baseball very rarely produces mainstream cultural icons anymore." Jeter's exit as a "national figure will create a void that will not immediately be filled" (NYDAILYNEWS.com, 2/19).