NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad Raiders Move Into New Training Facility DraftKings Inks Deals With Cowboys, Chiefs, Pats Judge Questions Goodell's Understanding Of CBA Alameda, Raiders Officials A No-Show At Presser Lenovo Launches Fantasy Football-Centric Ads O'Brien's Softer Side Highlighted In "Hard Knocks" Sources: Whitlock Could Leave ESPN Falcons, Mercedes-Benz Make Deal Official
SBD/February 19, 2014/Research and Ratings
New Incremental Viewer Data Increases Size Of Fox' Super Bowl Audience
Published February 19, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Out-of-home viewers spent more time engaged with Fox’ telecast of Super Bowl XLVIII on Feb. 2 than did in-home viewers, according to an analysis of viewing data by THE DAILY. A total of 188.8 million viewers were exposed to the Super Bowl XLVIII telecast in the U.S., including 146 million “permanent” residents -- meaning people who live in the home where the game was on TV. Another 25 million incremental viewers -- meaning guests of those permanent residents -- watched the game in those homes. Looking at out-of-home viewers (those subscribing to Nielsen’s mobile Personal People Meter), another 17.4 million viewers watched the telecast in a bar, restaurant, etc. Data also showed that use of a second screen continues to grow for big events. Some 384,000 users streamed the game via Fox Sports Go as the sole means of watching the game.
BREAKDOWN OF FOX' SUPER BOWL XLVIII VIEWING
|TYPE OF VIEWER||
|Permanent residents watching in their own home||
|Visitors exposed to telecast at someone else's home||
|Out-of-home viewers watching game (and subscribe to Nielsen's mobile Personal People Meter)||
|Watched online/mobile stream as sole means of watching game