SBD/February 19, 2014/Research and Ratings

New Incremental Viewer Data Increases Size Of Fox' Super Bowl Audience

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Out-of-home viewers spent more time engaged with Fox’ telecast of Super Bowl XLVIII on Feb. 2 than did in-home viewers, according to an analysis of viewing data by THE DAILY. A total of 188.8 million viewers were exposed to the Super Bowl XLVIII telecast in the U.S., including 146 million “permanent” residents -- meaning people who live in the home where the game was on TV. Another 25 million incremental viewers -- meaning guests of those permanent residents -- watched the game in those homes. Looking at out-of-home viewers (those subscribing to Nielsen’s mobile Personal People Meter), another 17.4 million viewers watched the telecast in a bar, restaurant, etc. Data also showed that use of a second screen continues to grow for big events. Some 384,000 users streamed the game via Fox Sports Go as the sole means of watching the game.

BREAKDOWN OF FOX' SUPER BOWL XLVIII VIEWING
TYPE OF VIEWER
VIEWERS (000)
Permanent residents watching in their own home
146,012
Visitors exposed to telecast at someone else's home
24,968
Out-of-home viewers watching game (and subscribe to Nielsen's mobile Personal People Meter)
17,447
Watched online/mobile stream as sole means of watching game
384
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Related Topics:

Research and Ratings, NFL, Super Bowl, Fox

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