SBD/February 18, 2014/Research and Ratings

Overnight Ratings: PGA Tour, NASCAR Sprint Unlimited Lead Non-Olympic Weekend Sports

CBS' coverage of the final round of the PGA Tour Northern Trust open led all overnights among non-Olympic sports programming over the weekend. The Sunday telecast drew a 1.9 overnight, which saw Bubba Watson win his first Tour event since The Masters in '12. The golf telecast finished just ahead of FS1's 1.8 overnight for the NASCAR Sprint Unlimited race on Saturday night. That race aired on Fox last year. Fox also had its first college basketball telecast of the '13-14 season on Saturday, with Xavier-Marquette drawing only a 0.4 overnight. By comparison, ESPN drew a 0.7 overnight for Indiana-Purdue in the same window, while ESPN2 drew a 0.4 for Oklahoma-Oklahoma State.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
Sochi Olympics (primetime)
2/14
NBC
8:00-11:00pm
11.7
Sochi Olympics (late night)
2/14
NBC
12:05-1:05am
5.8
"ESPN Sports Saturday"
2/15
ABC
4:00-6:00pm
0.6
"Men of March"
2/15
CBS
12:30-1:00pm
0.6
College Basketball: Pitt-North Carolina
2/15
CBS
1:00-3:15pm
1.1
PGA Tour: Northern Trust Open: Third Round
2/15
CBS
3:15-6:00pm
1.3
College Basketball: Xavier-Marquette
2/15
Fox
4:15-6:15pm
0.4
Sochi Olympics (afternoon)
2/15
NBC
3:00-6:00pm
5.8
Sochi Olympics (primetime)
2/15
NBC
8:00-11:30pm
10.3
Sochi Olympics (late night)
2/15
NBC
12:00-1:00am
5.7
"Supercross: Behind The Dream"
2/16
CBS
12:00-1:00pm
0.8
College Basketball: Wisconsin-Michigan
2/16
CBS
1:00-3:15pm
1.4
PGA Tour: Northern Trust Open: Final Round
2/16
CBS
3:15-6:30pm
1.9
NASCAR Sprint Cup: Daytona 500 Pole Day Qualifying
2/16
Fox
1:00-3:30pm
1.7
Sochi Olympics (afternoon)
2/16
NBC
3:00-6:00pm
6.1
Sochi Olympics (primetime)
2/16
NBC
7:30-11:00pm
13.2
Sochi Olympics (late night)
2/16
NBC
11:30pm-12:30am
4.8
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