The PGA Tour relaunched its website, PGATour.com, today with a new look and several enhancements for the online, tablet and mobile experience. The Tour, which brought its digital operations in-house last year, has spent the last several months working on the redesign, with the mobile and tablet platforms as high priorities. PGA Tour VP/Digital Media Luis Goicouria said the redesign is intended to simplify navigation from one element to another; make scoring easier to access; add stats and graphics for each golfer’s round; and enhance player pages. “With so many more fans viewing content on smart phones and tablets, as well as desktop and laptop computers, we wanted to deliver new and better content, and site features specifically for these different screen sizes,” Goicouria said. “PGATour.com now works seamlessly across all of these devices.” Once the site relaunches today, Goicouria’s digital team will continue working on new content, such as added golf course detail, fantasy games and other new products (Michael Smith, Staff Writer).
TWITTER REAX: The Augusta Chronicle's Scott Michaux tweeted, "Is there an option to revert to the old PGATour.com ? Please." Golf writer Adam Stanley: "The PGA Tour revealed its new website design today. On mobile it looks fantastic, but on desktop... Might take some getting used to." SCOREGolf Magazine's Bob Weeks added, "New look for PGATour.com this morning. Lots of new features too. Looks good!" Golfwrx.com's Ben Alberstadt: "The new @PGATOUR .com layout is a significant upgrade." Sportinglife.com's Ben Coley tweeted, "Oh lord. The PGA Tour site now resembles the app. The app never works. I'm scared." PGA Tour Digital Senior Dir/Operations Scott Gutterman added, "The new PGATOUR.com is live! Great work by our teams and partners. Thanks for all of the hard work."
