SBD/February 18, 2014/Labor and Agents

CAA Sports Acquires Munich-Based Agency PGM For Golf Expansion

CAA Sports, which has one of the "largest consulting businesses in U.S. golf," has acquired Munich-based Professional Golf Management to "increase its reach globally," according to Smith & Mullen of SPORTSBUSINESS JOURNAL. PGM is an "event marketing company that manages most of BMW's golf activation." PGM has overseen BMW’s "branding on the European Tour, where the automaker title sponsors three tournaments in England, Germany and China," as well as other int'l competitions. PGM Founder & GM Marco Kaussler will "join CAA Sports and work with CAA Golf co-Heads Billy McGriff and Ben Gannett to help guide the agency’s efforts in golf internationally." Those efforts will be "focused on finding international activation opportunities for their clients that need more of a global presence." PGM essentially will be "rebranded to CAA Sports, but continue to operate as it has." Financial terms of the deal were not announced. PGM’s HQs in Munich will "provide CAA with its first office in Germany" (SPORTSBUSINESS JOURNAL, 2/17 issue).
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