SBD/February 17, 2014/Olympics

Medal Stand: NBC's Cooper Went Too Far In Trying To Get Emotions From Miller

Each day during the Winter Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Sochi.

GOLD: GERHARD HEIBERG -- The Norwegian businessman has headed the IOC's marketing commission since '01, doubling sponsorship revenue in the process and most recently raising the TOP price to close to $200M over four years. But Heiberg's style has emphasized more than just dollar figures, and he has done a stellar job leading that part of the IOC's business.

SILVER: STREAMING LIVE VIDEO -- We realize NBC started doing this during the London Games, but we still applaud the network for recognizing that people want access to events while they are happening live. It was a good idea and long overdue. From Sochi, NBC also is offering original programming to digital audiences during those live broadcasts, while still maintaining the traditional primetime viewing experience for Olympic fans.

 

BRONZE: BODE MILLER -- The U.S. Ski Team veteran is competing in his fifth Olympics, and yesterday he increased his overall medal count to six with a Bronze in the super-G. Say what you will about the controversial Miller, his longevity has to be appreciated, he has been great fodder for the media throughout his career, he seems to have matured in recent years and, for the most part, he has been a solid teammate to his U.S. counterparts.

TIN: CHRISTIN COOPER -- After Miller's Bronze Medal run, NBC's Alpine Skiing reporter questioned him over and over about his brother Chilly, who died from a seizure less than a year ago. By the end of the interview, Miller was in tears and unable to continue. In all, Cooper posed more questions about Miller's late bother than she did about the actual skiing event combined between Miller and fellow American medalist Andrew Weibrecht, who won Silver. Covering emotion is one thing; trying to coax it out of your subjects for viewer entertainment is quite another. One question would have been fine, but delving further was irresponsible and unneeded.

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