SBD/February 17, 2014/Media

TNT's NBA All-Star Saturday Lower Than '13, But Better Than Recent Olympic Years

TNT's NBA audience on Saturday night was better than in '10, '06
TNT finished with a 3.1 rating and 5.7 million viewers for the NBA All-Star Saturday night telecast, a figure below recent years, but well above comparable telecasts during Olympic years. The telecast on Saturday night had competition from NBC's primetime coverage from Sochi, which aired from 8:30-11:00pm ET. Last year's All-Star Saturday telecast delivered a 3.3 rating and 5.9 million viewers, and while that event did not have Olympic competition, it aired up against Fox' telecast of the NASCAR Sprint Unlimited race (3.5 rating/5.7 million viewers). FS1 carried the NASCAR race this year. Compared to '10, Saturday night's telecast was flat in rating, but up 5% in viewership. Saturday night's telecast peaked at a 3.7 rating and 6.7 million viewers in the 10:45-11:00pm window during the Sprite Slam Dunk contest. Despite the Olympic competition, TNT's audience ranks among the top five in terms of viewership for NBA All-Star Saturday night in the 29-history of the event. Meanwhile, figures for last night's All-Star Game on TNT were not available at presstime due to the President's Day holiday.

NBA ALL-STAR SATURDAY NIGHT TREND ON TNT
YEAR
RATING
VIEWERS (000)
14*
3.1
5,700
13
3.3
5,898
'12
3.6
6,237
'11
4.4
8,130
10*
3.1
5,441
'09
3.9
6,554
'08
3.1
5,206
07
3.1
4,845
06*
2.9
4,728
     
NOTE: * = Competition from Winter Olympics.
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