SBD/February 14, 2014/Media

Final Ratings: Olympics Leads Cable TV Sports; MichSt-Wisconsin Is Top College Game

The first telecasts from the Sochi Olympics led both broadcast and cable TV sports programming last week. Despite coverage on NBCSN last over eight hours on Saturday and Sunday, the audience surpassed the top NBA game on cable last week, which was ESPN's Heat-Clippers telecast on Feb. 5. CBS' Michigan State-Wisconsin matchup wsa most-viewed college basketball game last week with 2.2 million viewers.

Listed below are final ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Sochi Olympics: Opening Ceremony
2/7
NBC
8:00-11:08pm
17.0
31,690
Sochi Olympics (primetime)
2/9
NBC
7:30-11:00pm
14.4
26,323
Sochi Olympics (primetime)
2/8
NBC
8:00-11:06pm
13.9
25,115
Sochi Olympics: (primetime)
2/6
NBC
8:30-11:00pm
11.3
20,016
Sochi Olympics (afternoon)
2/9
NBC
2:00-6:00pm
9.1
15,358
Sochi Olympics (afternoon)
2/8
NBC
2:30-6:00pm
7.5
12,472
Sochi Olympics (late night)
2/8
NBC
12:00-1:15am
5.7
9,083
Sochi Olympics (late night)
2/9
NBC
11:30pm-12:30am
5.2
8,032
"Winter Gold: Sochi"
2/4
NBC
8:00-9:00pm
3.3
5,263
"How To Raise An Olympian"
2/5
NBC
8:00-9:00pm
2.7
4,220
"SI Swimsuit Issue: 50 Years"
2/3
NBC
9:00-11:00pm
2.1
3,276
NBA: Bulls-Lakers
2/9
ABC
3:32-6:00pm
2.0
3,071
PGA Tour: AT&T Pebble Beach National Pro-Am: Final Round
2/9
CBS
3:10-6:31pm
1.8
2,696
NBA: Knicks-Thunder
2/9
ABC
12:55-3:32pm
1.9
2,684
College Basketball: Michigan State-Wisconsin
2/9
CBS
1:00-3:10pm
1.4
2,242
PGA Tour: AT&T Pebble Beach National Pro-Am: Third Round
2/8
CBS
3:13-6:00pm
1.0
1,522
Pro Bull Riding
2/9
CBS
12:00-1:00pm
1.0
1,394
Liga MX: Club America-Pachuca
2/8
Univision
5:55-8:00pm
0.7
1,314
"NBA Countdown"
2/9
ABC
12:30-12:55pm
0.9
1,273
EPL: Cardiff-Swansea
2/8
NBC
12:30-2:30pm
0.9
1,235
College Basketball: Butler-Georgetown
2/8
CBS
1:00-3:13pm
0.7
1,083
"World of X Games: Making the Mark"
2/8
ABC
3:00-4:00pm
0.5
733
"ESPN Sports Saturday"
2/8
ABC
4:00-6:00pm
0.4
580
"Men of March: Tom Izzo"
2/8
CBS
12:30-1:00pm
0.4
569
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Sochi Olympics
2/9
NBCSN
6:00am-2:23pm
1.8
2,887
Sochi Olympics
2/8
NBCSN
6:00am-2:30pm
1.6
2,585
NBA: Heat-Clippers
2/5
ESPN
10:36pm-1:31am
1.6
2,555
College Basketball: Michigan-Iowa
2/8
ESPN
2:09-4:03pm
1.1
1,921
Sochi Olympics
2/8
NBCSN
6:07-8:00pm
1.0
1,757
NBA: Trail Blazers-Knicks
2/5
ESPN
8:04-10:36pm
1.1
1,703
College Basketball: West Virginia-Kansas
2/8
ESPN
4:03-6:19pm
1.0
1,650
College Basketball: Notre Dame-Syracuse
2/3
ESPN
7:00-9:02pm
1.0
1,631
College Basketball: Ohio State-Iowa
2/4
ESPN
7:00-9:04pm
1.0
1,499
NBA: Bulls-Warriors
2/6
TNT
10:39pm-1:17am
1.0
1,446

 

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