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Adam Silver Touts Int'l Growth As Way For NBA To Challenge NFL's Popularity
Published February 14, 2014
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A FRIENDLY COMPETITION: Silver said of the possibility of the NBA challenging the NFL in ratings and popularity, "When I said there that it's my dream that we should rival the NFL in popularity, by no means am I suggesting that it comes at the expense of the NFL because all of the research I look at shows that virtually all sports fans are fans of multiple sports. ... The strongest part of our season begins essentially after the NFL season is over. We overlap to a certain extent, but we know that when you get towards the second half of the season, moving into All-Star, and then driving into the playoffs and ultimately the Finals, that's where we get our largest viewership" (USATODAY.com, 2/13).