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SBD/February 13, 2014/Olympics
NBCU Execs Pleased With Olympic Ratings As Viewership Spikes On TV, Digital
Published February 13, 2014
WELCOME TO THE FUTURE: Wurtzel said, "Cross platform viewing is really what the future is going to be." Wurtzel said that initial stats from this year's Winter Games coverage showed that the majority of viewers "are watching them on TV and on other devices simultaneously." Wurtzel noted the digital growth and credited “users' increased ease with authentication." CABLEFAX DAILY notes other findings include the smart phone "is the device that people use most often, followed by tabelts and PC/laptops" (CABLEFAX DAILY, 2/13).