SBD/February 13, 2014/Media

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  • Moonves Dishes On How CBS Captured NFL's Package Of Thursday Night Games

    In announcing “record results" for CBS Corp. during both the final quarter of ‘13 and for the full year, CBS President & CEO Les Moonves noted the network’s recent win of the NFL’s Thursday night package, according to Alex Ben Block of the HOLLYWOOD REPORTER. Moonves: “We submitted a very responsible bid that was greatly helped by our position as the top network in America and the best platform to grow the NFL’s Thursday night audience.” He said that while the deal with the NFL for Thursday is for only one year, the net hopes to "impress the league enough with how well they do with the games to win a long-term extension of the deal.” Moonves “also reiterated that the NFL games will provide a powerful platform in late summer and early fall to promote the networks new line up of shows, which due to football will now mostly begin in late October, instead of mid-September as has been usual in past years” (HOLLYWOOD REPORTER, 2/13). In L.A., Meg James writes CBS is “glowing after last week’s coup.” Moonves yesterday would "not say whether the nearly" $300M-a-year deal would “be profitable for the company.” However, he did stress the "benefits of the additional eight NFL games to the CBS-owned TV stations, CBS’ overall ratings and as a vehicle to promote other shows on the network’s schedule” (L.A. TIMES, 2/13). Moonves “set a new target” of $2B in retransmission fees and reverse compensation by '20. CBS COO Joe Ianniello noted that the NFL games "may help CBS’ push for more cash from distributors” (N.Y. POST, 2/13).

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  • NBA Expanding Social Activation At All-Star Game To Include Snapchat, theSkimm

    The NBA will make its first entry into the Snapchat photo-sharing platform and theSkimm online newsletter as part of its social media activation at this weekend's All-Star Game in New Orleans. The league will highlight Saturday night's Slam Dunk Contest on Snapchat, an application where photos are quickly viewed then are automatically deleted from company servers. The startup theSkimm, meanwhile, targets professional women as a daily news briefing, and Clippers G Chris Paul will contribute content previewing the weekend's events. NBA Senior VP/Marketing Melissa Rosenthal Brenner said, "All-Star is always a really good opportunity to push new strategic opportunities and help drive tune-in." Other NBA social activations this weekend will incorporate larger, more established platforms. The league will setup Instagram's InstaStop photo booths at various All-Star Game events around New Orleans that will allow fans to take self-photos, often dubbed "selfies," and post them on Instagram. A similar selfie feature on Twitter, the Twitter Mirror, will be used by players during the weekend. The NBA will continue its use of the Twitter Amplify feature to post near real-time video highlights of Sunday's All-Star Game on Twitter, including alternate camera angles now shown on TNT's TV broadcast. The clips will be sponsored by existing league partner State Farm.

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  • RSE Ventures Teams With Vayner Media On Endeavor To Incubate New Companies

    RSE Ventures, the sports, entertainment and technology outfit led by Dolphins Owner Stephen Ross and former Jets exec Matt Higgins, has developed a joint venture with N.Y.-based Vayner Media to create a $25M seed fund to help incubate new companies. Vayner Media is led by well-known digital entrepreneur and advisor Gary Vaynerchuk. RSE Ventures will become a minority shareholder in Vayner Media.

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