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SBD/February 13, 2014/Franchises
Jeter's Retirement Announcement Surprises Yankees, Drives Up Ticket Prices
Published February 13, 2014
|Many were surprised when Jeter announced his retirement via Facebook
HOT TICKET: The N.Y. DAILY NEWS reports tickets for the Yankees’ final home game of the '14 season "were going for over $11,000 on the secondary market" after Jeter made his announcement. Opening Day tickets "were also being listed at over $11,000." The cheapest ticket available on StubHub last night was $285.50 for a "Possible Obstructed View" seat in the bleachers. Tickets for the Yankees' final game of the season at Fenway Park start at $173, with "the highest priced seat also going for $11,000" (N.Y. DAILY NEWS, 2/13). TiqIQ data showed that the average ticket price for Jeter's final home game increased 358% yesterday from 2:00pm ET, when Jeter made his announcement, to 6:00pm (BALTIMORESUN.com, 2/12). TiqIQ VP/Data & Communications Chris Matcovich said that the market "was even more bullish than when Mariano Rivera announced his retirement on March 9 last year" (N.Y. TIMES, 2/13). Boston-based Ace Tickets President & CEO Jim Holzman said of the Yankees' season finale at Fenway, "This last Jeter game is now a tougher ticket than the Opening Day ring ceremony. Now that's a story" (ESPN.com, 2/12).
BIG BUSINESS: In Newark, Dave D'Alessandro writes the announcement "came as a surprise to those who occupy upper echelons, and that in itself makes you wonder whether the people who run the Yankees have any money left over to buy a clue." Everyone else "saw this coming down Broadway." D'Alessandro: "In plain terms: Jeter must be offered a role in the organization that allows him to shape the next generation." It is not "some meritorious-service honorarium," but rather it is "just good business for a franchise that considers itself better than all the rest" (Newark STAR-LEDGER, 2/13). In N.Y., Bob Raissman writes the coming of Japanese P Masahiro Tanaka had "already inspired visions of increased ticket sales and TV ratings," and the "going of Jeter took the business of Yankees baseball in 2014 over the rainbow." Raissman: "Let the pinstriped bean counters celebrate" (N.Y. DAILY NEWS, 2/13).