Amid Blizzard, NFL Moves Jets-Bills To Ford Field MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights Double-A Missions Unveil New Logos, Uniforms MLB Approves Five-Year Manfred Deal Cuomo: "Impractical" To Play Game In Buffalo With Stanton Deal, Loria Gets Chance To Reboot Vikings Ready To Move On Without Peterson Yanks Expect Good Ticket Sales, Exceed Luxury Tax Falcons To Start Selling PSLs In Early '15
SBD/February 13, 2014/Franchises
Jeter's Retirement Announcement Surprises Yankees, Drives Up Ticket Prices
Published February 13, 2014
|Many were surprised when Jeter announced his retirement via Facebook
HOT TICKET: The N.Y. DAILY NEWS reports tickets for the Yankees’ final home game of the '14 season "were going for over $11,000 on the secondary market" after Jeter made his announcement. Opening Day tickets "were also being listed at over $11,000." The cheapest ticket available on StubHub last night was $285.50 for a "Possible Obstructed View" seat in the bleachers. Tickets for the Yankees' final game of the season at Fenway Park start at $173, with "the highest priced seat also going for $11,000" (N.Y. DAILY NEWS, 2/13). TiqIQ data showed that the average ticket price for Jeter's final home game increased 358% yesterday from 2:00pm ET, when Jeter made his announcement, to 6:00pm (BALTIMORESUN.com, 2/12). TiqIQ VP/Data & Communications Chris Matcovich said that the market "was even more bullish than when Mariano Rivera announced his retirement on March 9 last year" (N.Y. TIMES, 2/13). Boston-based Ace Tickets President & CEO Jim Holzman said of the Yankees' season finale at Fenway, "This last Jeter game is now a tougher ticket than the Opening Day ring ceremony. Now that's a story" (ESPN.com, 2/12).
BIG BUSINESS: In Newark, Dave D'Alessandro writes the announcement "came as a surprise to those who occupy upper echelons, and that in itself makes you wonder whether the people who run the Yankees have any money left over to buy a clue." Everyone else "saw this coming down Broadway." D'Alessandro: "In plain terms: Jeter must be offered a role in the organization that allows him to shape the next generation." It is not "some meritorious-service honorarium," but rather it is "just good business for a franchise that considers itself better than all the rest" (Newark STAR-LEDGER, 2/13). In N.Y., Bob Raissman writes the coming of Japanese P Masahiro Tanaka had "already inspired visions of increased ticket sales and TV ratings," and the "going of Jeter took the business of Yankees baseball in 2014 over the rainbow." Raissman: "Let the pinstriped bean counters celebrate" (N.Y. DAILY NEWS, 2/13).