Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Olympics

Medal Stand: USOC Gets Games Off To Good Start With U.S.-Based Olympic House

Each day during the Winter Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around Sochi.

GOLD: USA HOUSE -- IN THE USA -- Partly to fend off travel issues to Sochi, the USOC smartly re-created its USA House concept in the U.S., offering mini, one-night-only USA House events in the U.S., beginning Friday in L.A. Good thinking to make an already successful program available to more sponsor employees and their guests.

SILVER: LONDON 2012 -- Yeah, yeah, yeah -- the London Games are in the rearview mirror. But as the Sochi Games prepare to open, pleasant memories from a successful, safe and surprisingly low-key Olympics are still fresh in the minds of fans and Olympic partners.

 

BRONZE: NEW SPORTS, NEW ENTHUSIASM -- The IOC has taken some heat for its Summer Olympic program decisions, but the new additions to the winter program seem to be on the money in terms of trying to attract more women and younger viewers. Disciplines like slopestyle for both skiing and snowboarding, as well as ski halfpipe and team events for figure skating, biathlon and luge, should add excitement and hit new demographics for the Games.

TIN: VLADIMIR PUTIN -- Where do we start? Spending $51B on the Games when your economy is stagnant at best, arresting protesters for "swearing in public," the whole anti-gay law fiasco, riding horseback with your shirt off  -- so many things to rail against, so little space.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/07/Olympics/Medal-Stand.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/02/07/Olympics/Medal-Stand.aspx

CLOSE