SBD/February 7, 2014/Franchises

Eagles Raise Ticket Prices For Majority Of Stadium, But Don't Turn To Variable Pricing

Eagles fans will see an increase in ticket prices for a second straight year
The Eagles will "raise ticket prices" for 52% of the seats at Lincoln Financial Field for the upcoming season, while 43% of the seats will "remain at the same price," according to Zach Berman of the PHILADELPHIA INQUIRER. Prices "will decrease" in 5% of the stadium. The news "came as the Eagles began construction on the second phase of their stadium renovations, which will include 1,600 more seats and new video boards and ribbon boards." Seating capacity "will increase to more than 69,000" from its current 68,532. The team's pricing model has been "adjusted from five categories to eight, with tickets at midfield increasing in value." Prince increases "range from $10 to $25 per ticket," and it is the "second consecutive season" the Eagles have hiked prices. Eagles President Don Smolenski said, "We have kind of taken a step back and looked at how other teams priced their building." Berman notes the Eagles will "not adopt the variable pricing model that other teams have used in which different games are sold for different prices." Smolenski: "We view the season ticket as a package. We sell it as a package." Berman notes the additional seats will "be in the lower bowl, middle level, and upper level." The seats in the lower bowl (about 700) will "require a stadium-builder license." Every lower-bowl seat for a season-ticket holder "still requires a license," which ranges "from $1,800 to $8,000, depending on seat location and excluding clubs and suites." The new seats will "go to existing season-ticket holders wishing to add seats and also to season-ticket holders from a wait list that is at 40,000" (PHILADELPHIA INQUIRER, 2/7). In Newark, Eliot Shorr-Parks notes the Eagles still "remain the cheapest ticket in the NFC East" (Newark STAR-LEDGER, 2/7). 
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Franchises, Philadelphia Eagles, NFL

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