SBD/February 6, 2014/Research and Ratings

Sports Execs Have Equal Or Less Interest In Sochi Games Compared To Vancouver

Sports execs, when comparing their level of interest in the Sochi Games to the '10 Vancouver Games, are split between being having the same level of interest and less interest, according to results of a Turnkey Sports Poll conducted in January. Of the execs polled, 48% said they had the same level of interest when comparing Sochi and Vancouver, while 47% said they were less interested. Only 4% said they had a higher level of interest. Meanwhile, a majority of execs polled (52%) said they would attend the Sochi Games if all travel and attendance costs were covered and their personal schedules allowed it. Execs were also asked if they thought Winter Olympics host countries see positive returns from hosting the games, with 41% saying no. Another 26% said the host nations would see a return in 2-5 years, while 14% said within one year (Turnkey).

How interested are you in the '14 Sochi Olympics compared to the '10 event in Vancouver?
LEVEL OF INTEREST
%
More interested
4%
As interested
48%
Less interested
47%
Not sure/No response
1%
Assuming all travel and attendance costs were covered and your personal
schedule allowed it, would you attend the '14 Sochi Olympics?
RESPONSE
%
Yes
52%
No, mostly for safety concerns
20%
No, mostly for lack of interest
17%
No, mostly for other reason(s)
11%
Do you believe that Winter Olympics host countries see positive return on investment from the Games?
RESPONSE
%
No
41%
Yes, within 1 year
14%
Yes, within 2-5 years
26%
Yes, in 6 or more years
6%
Not sure/No response
13%
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