SBD/February 6, 2014/Research and RatingsPrint All
Sports execs, when comparing their level of interest in the Sochi Games to the '10 Vancouver Games, are split between being having the same level of interest and less interest, according to results of a Turnkey Sports Poll conducted in January. Of the execs polled, 48% said they had the same level of interest when comparing Sochi and Vancouver, while 47% said they were less interested. Only 4% said they had a higher level of interest. Meanwhile, a majority of execs polled (52%) said they would attend the Sochi Games if all travel and attendance costs were covered and their personal schedules allowed it. Execs were also asked if they thought Winter Olympics host countries see positive returns from hosting the games, with 41% saying no. Another 26% said the host nations would see a return in 2-5 years, while 14% said within one year (Turnkey).How interested are you in the '14 Sochi Olympics compared to the '10 event in Vancouver?
LEVEL OF INTEREST% More interested4% As interested48% Less interested47% Not sure/No response1%Assuming all travel and attendance costs were covered and your personal
schedule allowed it, would you attend the '14 Sochi Olympics?
RESPONSE% Yes52% No, mostly for safety concerns20% No, mostly for lack of interest17% No, mostly for other reason(s)11%Do you believe that Winter Olympics host countries see positive return on investment from the Games? RESPONSE% No41% Yes, within 1 year14% Yes, within 2-5 years26% Yes, in 6 or more years6% Not sure/No response13%