USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons LA 2024 Releases Spot Year Out From Host City Vote NCAA To Look At College Olympian Awards Rule Paralympics Set To Open Tonight In Rio
SBD/February 6, 2014/Olympics
Olympic Marketing Notes: IOC TOP Sponsors Hesitant To Give Up Crisis Plans
Published February 6, 2014
GOLD OR GO HOME? In Miami, Linda Robertson notes U.S. snowboarder Shaun White by withdrawing from the slopestyle competition managed to "cut his losses and protect his brand." White "played it savvy -- not usually an admired attribute in the go-for-the-gusto snowboarding subculture" (MIAMI HERALD, 2/6). ESPN's Michael Wilbon said, "If you're Shaun White, you just go to win Golds to protect your $20 million empire" ("PTI," ESPN, 2/5). ESPN's Jackie MacMullan said if you're White "you just need one" Gold Medal around your neck at the Sochi Games "for all those endorsement opportunities to continue to flood in." The N.Y. Daily News' Frank Isola: "He's looking at it from a marketing standpoint. He wants that Gold Medal because the Gold Medal will lead to a pot of gold at the end of the Olympics for him" ("Around The Horn," ESPN, 2/5).
RIGHT BACK AT YA: In Albany, Rick Karlin noted New York State Comptroller Tom DiNapoli and former N.Y. Assemblyman Scott Stringer late last year "wrote to 10 global companies that are among the sponsors of the Sochi winter games, asking them to ensure that their gay rights policies remain in force in Russia." Five companies "responded with rather anodyne, bland comments about how they are committed to human rights." But Switzerland-based Swatch "fired back, urging DiNapoli and others to look instead at the U.S. policies, especially the recent spying/eavesdropping controversies that have enveloped the National Security Agency" (TIMESUNION.com, 2/5).
THE PARTY'S OVER: TMZ SPORTS reported Budweiser has "decided to NOT throw its traditional Winter Olympics party this year ... because the company is not comfortable with the situation in Russia." A source confirmed "there will be no Club Bud in Sochi" (TMZSPORTS.com, 2/5).