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SBD/February 6, 2014/Olympics

On The Ground: SBD/SBJ Updates From Sochi

Starting today, SportsBusiness Daily/Journal have converted its On The Ground blog into a comprehensive, daily website devoted to the Sochi Games and the business behind it. The site, at www.sportsbusinessdaily.com/SB-Blogs/On-The-Ground, is free and runs through Monday, Feb. 24, the day after the Closing Ceremony. The site also can be accessed through the On The Ground link on SportsBusinessDaily.com . SBJ Olympics writer Tripp Mickle is in Sochi providing news updates, people profiles and personal insights from the Games. Entries currently on the blog include:

* USOC moving forward with potential 2024 Games bid

* Shaun White, Bode Miller most recognizable U.S. athletes

* USA Hockey most popular governing body on social media

* Outside The Rings: Round-about trip to Sochi defines Games' challenges

* Medal Stand: NBC's sales team, Subway marketers produce good work ahead of Games

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