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SBD/February 5, 2014/Media
Rogers, NHL Plan Ten-City Canadian Tour To Research Fan Viewing Habits
Published February 5, 2014
COAST-TO-COAST COVERAGE: The AP reported Rogers is "going to air 500 regular-season NHL games in Canada starting next season." Rogers said that it will "broadcast games across 13 Canadian TV channels, including City, Sportsnet and cable channel FX Canada." What is "still unclear is whether longtime traditions such as CBC's 'Coach's Corner' -- and its co-hosts, Don Cherry and Ron MacLean -- will be part of Rogers' programming umbrella." Rogers execs yesterday "kept the focus" on plans for the company to expand beyond "HNIC," including the "Hometown Hockey" program that will air from community rinks (AP, 2/4). The CP's David Friend wrote Rogers' announcement was "designed to drum up excitement from the media buyers who will help pay off" the company's NHL deal (CP, 2/4). Meanwhile, Rogers President of Sportsnet & NHL Scott Moore yesterday said, "Pay per view has found its way out of the ecosystem. While I would never say never, I think that would be a backwards step." Moore also said that he is "looking at installing more wired-up over-ice cameras (like the NFL), or cameras that roll along the top of the side glass to offer viewers new angles" (TORONTO STAR, 2/5).