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SBD/February 5, 2014/Marketing and Sponsorship
Published February 5, 2014
KICKING THE TIRES: The LPGA and Robert Trent Jones Golf Trails yesterday announced that Yokohama Tire Corp. "has signed a three-year contract to serve as title sponsor of the LPGA Tour tournament" at Capitol Hill Golf Club in Prattville, Ala. Yokohama Marketing & Product Planning Dir Andrew Briggs said, "This is an opportunity for Yokohama to get our brand in front of a new audience." He added that it "fits into Yokohama's expanding sports marketing program," which includes the Clippers, Colts, Ravens, Angels and Yankees (AL.com, 2/4).
THE STUFF OF LEGEND: PGA Tour Senior VP/Market Development Ric Clarson confirmed that "serious talks are ongoing with Bass Pro Shops to become the new title sponsor" of the Champions Tour Legends of Golf event. GOLFWEEK.com's Adam Schupak reported if a deal is reached, the 36th edition of the "popular two-man team event could be held in June at Branson Creek Golf Club in Branson, Mo." The tournament's title sponsorship deal with Liberty Mutual ended in November (GOLFWEEK.com, 1/31).