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SBD/February 4, 2014/Marketing and Sponsorship
Snowboarder Shaun White's Brand Transcends From Sports Star To Pop Culture Phenom
Published February 4, 2014
THE LATEST "IT" GIRL: In Miami, Michelle Kaufman writes under the header, "American Teen Skier Mikaela Shiffrin Is Breakout Star For Olympics." Shiffrin is the "reigning slalom world champion, blonde and telegenic, down-to-earth and chatty." She will be an "undisputed breakout star, the U.S. Olympic team's 'It Girl.'" The SI Olympic preview magazine last week featured Shiffrin on the cover with the header, "The Next Lindsey Vonn" (MIAMI HERALD, 2/4).