Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/February 4, 2014/Classified AdvertisementsPrint All
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Social and digital media provide a vital link to consumers and the opportunity for deeper relationships. Making those connections pay off requires smart thinking by marketers and a willingness to experiment with fresh approaches. We’ll look at the platforms that are drawing the most attention and the different ways they’re playing out in sports. From tweets to video, where is the industry focusing its attention?
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