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SBD/January 31, 2014/Marketing and Sponsorship
Lakers' D-League Team Signs Jersey Sponsorship Deal With Gatorade
Published January 31, 2014
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AN EYE TOWARD THE FUTURE? There has been talk in recent years that the NBA could allow teams to sign jersey sponsorships, but Buss said the possibility of having Gatorade on the Lakers’ iconic purple and gold uniforms did not come up in negotiations. “It’s a fair observation, but I have no idea what the status is of NBA jerseys,” he said. “I don’t know if it’s something that will ever exist. So to say that this might lead into that is just a little premature.”