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SBD/January 31, 2014/Events and Attractions
Super Bowl Ticket Prices Slumping Despite Improved Weather Forecast
Published January 31, 2014
TIME OF THE SEASON: The WALL STREET JOURNAL's Jared Diamond reports weather is "continuing to have an effect on the price of secondary-market tickets for Sunday's game." Improved forecasts have "coincided with increased demand for game tickets, calming initial fears that interest in attending the first cold-weather Super Bowl had plummeted." SeatGeek data shows that in the 10 days between the AFC and NFC conference championship games and Wednesday, the "average ticket on the secondary sales market sold for $2,595," which is "up from $2,388 during the same span leading up to last year's Super Bowl" at the Mercedes-Benz Superdome. It "remains to be seen whether prices for this year's Super Bowl will stay ahead of last season's pace." The "unusual trajectory of how tickets have sold this year has made one thing clear: Not even the Super Bowl is immune to the whims of Mother Nature" (WALL STREET JOURNAL, 1/31).