Key Biscayne Tennis Tourney Renamed Joe Gibbs Racing Makes Edwards Signing Official Notre Dame Unveils Shamrock Series Uniforms LLWS Merchandise Flying Off Shelves In Philly Marketplace Roundup CBS Signs Presenting Partners For NFL Thursdays NBA Ends Ban On Fantasy Game Sponsorships Jags' Bortles To Endorse Local Car Dealership Bristol's Spring NASCAR Date Moving To April Rory, Tiger Promote New Nike Irons On "Tonight Show"
Upcoming Conferences and Events
SBD/January 30, 2014/Marketing and Sponsorship
Hendrick Staying Patient During Sponsor Search For Earnhardt's 13 Remaining Races
Published January 30, 2014
ON PINS & NEEDLES: In Charlotte, Jim Utter reported last-minute sponsorship problems could "derail Jeb Burton’s season" in the NASCAR Camping World Truck Series. A team spokesperson said that if Arrowhead Electronic Cigarettes is "unable or unwilling to fund the Turner Scott Motorsports team, then the organization will have to 'review' its options." Reports surfaced Monday that the company "would not be Burton’s sponsor" for '14. Burton is the son of former NASCAR driver Ward Burton (CHARLOTTE OBSERVER, 1/28).
WHEELS & DEALS: Team Penske announced yesterday that it has entered into a multiyear deal with aircraft manufacturer Gulfstream Aerospace (Penske)....IndyCar team Panther Racing Managing Partner & CEO John Barnes said that there "hasn't been a resolution" to the team's National Guard sponsorship after it was reported that the brand was leaving for Rahal Letterman Lanigan Racing. But in Indianapolis, Curt Cavin wrote it is "clear" that "no other IndyCar Series team has come forward with an announcement regarding a partnership with the National Guard" (INDYSTAR.com, 1/28).