Louisville, Adidas Ink Five-Year Extension James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly Crosby Reclaims Top-Selling NHL Jersey Bacardi Sponsors New NBA Lifestyle Site Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight
Upcoming Conferences and Events
SBD/January 30, 2014/Marketing and Sponsorship
Hendrick Staying Patient During Sponsor Search For Earnhardt's 13 Remaining Races
Published January 30, 2014
ON PINS & NEEDLES: In Charlotte, Jim Utter reported last-minute sponsorship problems could "derail Jeb Burton’s season" in the NASCAR Camping World Truck Series. A team spokesperson said that if Arrowhead Electronic Cigarettes is "unable or unwilling to fund the Turner Scott Motorsports team, then the organization will have to 'review' its options." Reports surfaced Monday that the company "would not be Burton’s sponsor" for '14. Burton is the son of former NASCAR driver Ward Burton (CHARLOTTE OBSERVER, 1/28).
WHEELS & DEALS: Team Penske announced yesterday that it has entered into a multiyear deal with aircraft manufacturer Gulfstream Aerospace (Penske)....IndyCar team Panther Racing Managing Partner & CEO John Barnes said that there "hasn't been a resolution" to the team's National Guard sponsorship after it was reported that the brand was leaving for Rahal Letterman Lanigan Racing. But in Indianapolis, Curt Cavin wrote it is "clear" that "no other IndyCar Series team has come forward with an announcement regarding a partnership with the National Guard" (INDYSTAR.com, 1/28).