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SBD/January 30, 2014/Marketing and Sponsorship
Fluorescent Orange Boston Marathon Jacket Draws Mixed Reviews For Colors, Design
Published January 30, 2014
A STONE'S THROW: Organic yogurt brand Stonyfield yesterday announced a deal to sponsor the April 21 Boston Marathon. As part of the agreement, the New Hampshire-based company is forming Team Stonyfield, allowing qualified runners who missed the entry cutoff to participate in the race. The brand has set up a web page where runners can enter for a chance to win a spot in the event. The nine runners who win spots via the promotion will receive travel stipends, team uniforms and other perks (THE DAILY).