Fanatics, SMI Close To Track Deal Marketplace Roundup Michigan Student Starts Licensed Footwear Operation Marketplace Roundup DraftKings Signs Deal With UFC Lynch Seeks Mark For Media Day Phrase Nike Signs Mariota To Endorsement Deal Steelers End Port Authority Partnership Training Bat Company Makes Impact On MLB Marketplace Roundup
Upcoming Conferences and Events
SBD/January 30, 2014/Marketing and Sponsorship
Fluorescent Orange Boston Marathon Jacket Draws Mixed Reviews For Colors, Design
Published January 30, 2014
A STONE'S THROW: Organic yogurt brand Stonyfield yesterday announced a deal to sponsor the April 21 Boston Marathon. As part of the agreement, the New Hampshire-based company is forming Team Stonyfield, allowing qualified runners who missed the entry cutoff to participate in the race. The brand has set up a web page where runners can enter for a chance to win a spot in the event. The nine runners who win spots via the promotion will receive travel stipends, team uniforms and other perks (THE DAILY).