NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/January 30, 2014/Marketing and Sponsorship
Fluorescent Orange Boston Marathon Jacket Draws Mixed Reviews For Colors, Design
Published January 30, 2014
A STONE'S THROW: Organic yogurt brand Stonyfield yesterday announced a deal to sponsor the April 21 Boston Marathon. As part of the agreement, the New Hampshire-based company is forming Team Stonyfield, allowing qualified runners who missed the entry cutoff to participate in the race. The brand has set up a web page where runners can enter for a chance to win a spot in the event. The nine runners who win spots via the promotion will receive travel stipends, team uniforms and other perks (THE DAILY).