NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/January 29, 2014/Marketing and Sponsorship
EA Claims To Have Years Left On Exclusive Deal With NFL, Working On New Games
Published January 29, 2014
KEEPING IT REAL: In N.Y., Ken Belson examines the relationship between the NFL and EA's "Madden" franchise and writes the game is "inextricably entwined with the league." Developers for "Madden" are "sent the same game footage that the coaches on all 32 teams receive each week during the season" in order to aid in the game's "hyper-realism." NFL Dir of Consumer Products Tim Langley said, "Especially the last 10 years, EA has been among our best partners, not just in total dollars, but in the fans they bring in and the fans they retain." Belson notes the NFL also "has editorial oversight" of the game. Langley and other NFL officials "vet thousands of pages of recorded scripts and delete inappropriate dialogue, like the harshest trash talk." Also, illegal plays like chop blocks and helmet-to-helmet hits "are not permitted in the video game ... despite the other efforts at realism" (N.Y. TIMES, 1/29).