Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Tiger's Deal With Monster Energy Is Multiyear Toews, Matthews Play "Call Your Shot" In Bauer Video Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Hy-Vee Cites Costs For Ending Royals Sponsorship Tissot Signs Latest NBA Team Deal With Cavs U.S. Players Promote Adidas Women's Cleats Marketplace Roundup
SBD/January 29, 2014/Marketing and Sponsorship
EA Claims To Have Years Left On Exclusive Deal With NFL, Working On New Games
Published January 29, 2014
KEEPING IT REAL: In N.Y., Ken Belson examines the relationship between the NFL and EA's "Madden" franchise and writes the game is "inextricably entwined with the league." Developers for "Madden" are "sent the same game footage that the coaches on all 32 teams receive each week during the season" in order to aid in the game's "hyper-realism." NFL Dir of Consumer Products Tim Langley said, "Especially the last 10 years, EA has been among our best partners, not just in total dollars, but in the fans they bring in and the fans they retain." Belson notes the NFL also "has editorial oversight" of the game. Langley and other NFL officials "vet thousands of pages of recorded scripts and delete inappropriate dialogue, like the harshest trash talk." Also, illegal plays like chop blocks and helmet-to-helmet hits "are not permitted in the video game ... despite the other efforts at realism" (N.Y. TIMES, 1/29).