CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers
Upcoming Conferences and Events
SBD/January 29, 2014/Marketing and Sponsorship
EA Claims To Have Years Left On Exclusive Deal With NFL, Working On New Games
Published January 29, 2014
KEEPING IT REAL: In N.Y., Ken Belson examines the relationship between the NFL and EA's "Madden" franchise and writes the game is "inextricably entwined with the league." Developers for "Madden" are "sent the same game footage that the coaches on all 32 teams receive each week during the season" in order to aid in the game's "hyper-realism." NFL Dir of Consumer Products Tim Langley said, "Especially the last 10 years, EA has been among our best partners, not just in total dollars, but in the fans they bring in and the fans they retain." Belson notes the NFL also "has editorial oversight" of the game. Langley and other NFL officials "vet thousands of pages of recorded scripts and delete inappropriate dialogue, like the harshest trash talk." Also, illegal plays like chop blocks and helmet-to-helmet hits "are not permitted in the video game ... despite the other efforts at realism" (N.Y. TIMES, 1/29).