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SBD/January 28, 2014/Research and RatingsPrint All
Super Bowl XLVIII will generate an estimated $210M in direct spending for the greater N.Y. area, which would be a 13.5% increase over last year’s game in New Orleans, according to an analysis of data from PricewaterhouseCoopers. This would be the first Super Bowl to crack the $200M mark since Dallas-Ft. Worth in '11. PwC notes a distinctive spending profile is likely to emerge from this year’s Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions/infrastructure and costs of the N.Y./N.J. area compared to other host markets (PwC).ESTIMATED DIRECT SPENDING IN SUPER BOWL HOST MARKETSYEARHOST MARKETESTIMATED DIRECT SPENDING'14N.Y.$210M'13New Orleans$185M'12Indianapolis$150M'11Dallas-Ft. Worth$202M'10South Florida$153M'09Tampa$150M'08Glendale$193M'07South Florida$195M'06Detroit$113M'05Jacksonville$124M'04Houston$134M'03San Diego$170M'02New Orleans$158M