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  • PwC Estimates Direct Spending Around N.Y. Area Super Bowl Will Be $210M

    Super Bowl XLVIII will generate an estimated $210M in direct spending for the greater N.Y. area, which would be a 13.5% increase over last year’s game in New Orleans, according to an analysis of data from PricewaterhouseCoopers. This would be the first Super Bowl to crack the $200M mark since Dallas-Ft. Worth in '11. PwC notes a distinctive spending profile is likely to emerge from this year’s Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions/infrastructure and costs of the N.Y./N.J. area compared to other host markets (PwC).

    ESTIMATED DIRECT SPENDING IN SUPER BOWL HOST MARKETS
    YEAR
    HOST MARKET
    ESTIMATED DIRECT SPENDING
    '14
    N.Y.
    $210M
    '13
    New Orleans
    $185M
    '12
    Indianapolis
    $150M
    '11
    Dallas-Ft. Worth
    $202M
    '10
    South Florida
    $153M
    '09
    Tampa
    $150M
    '08
    Glendale
    $193M
    '07
    South Florida
    $195M
    '06
    Detroit
    $113M
    '05
    Jacksonville
    $124M
    '04
    Houston
    $134M
    '03
    San Diego
    $170M
    '02
    New Orleans
    $158M

    Print | Tags: Research and Ratings, PricewaterhouseCoopers, NFL
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