Benson Trial Date Against Estranged Family Set North Dakota State Battles FBS Temptations Raiders Zero In On Preferred Las Vegas Site Hope Solo's Future With NWSL Club In Doubt Gateway Addition Highlights '17 IndyCar Schedule Warriors Switch Flagship Station To KGMZ Lochte Scores First Endorsement Deal Since Rio McClusky Leaving Wired To Go Back To SI Florida Still Searching For Foley's Replacement Chargers' Stadium Approval Nearly "Impossible"
SBD/January 28, 2014/Research and RatingsPrint All
Super Bowl XLVIII will generate an estimated $210M in direct spending for the greater N.Y. area, which would be a 13.5% increase over last year’s game in New Orleans, according to an analysis of data from PricewaterhouseCoopers. This would be the first Super Bowl to crack the $200M mark since Dallas-Ft. Worth in '11. PwC notes a distinctive spending profile is likely to emerge from this year’s Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions/infrastructure and costs of the N.Y./N.J. area compared to other host markets (PwC).ESTIMATED DIRECT SPENDING IN SUPER BOWL HOST MARKETSYEARHOST MARKETESTIMATED DIRECT SPENDING'14N.Y.$210M'13New Orleans$185M'12Indianapolis$150M'11Dallas-Ft. Worth$202M'10South Florida$153M'09Tampa$150M'08Glendale$193M'07South Florida$195M'06Detroit$113M'05Jacksonville$124M'04Houston$134M'03San Diego$170M'02New Orleans$158M