ESPN in December slipped slightly in its total audience in monthly comScore Media Metrics Multi-Platform traffic ratings, but still easily held on to the top spot among U.S. sports sites. The category reach win marked ESPN's fourth consecutive month atop the list. The rest of the list showed some movement within the rankings, as Bleacher Report-Turner Sports Network fell from third in November to sixth and the NFL rose from seventh to fourth. Despite the drop on the whole, Bleacher Report as a separate entity surpassed 30 million uniques in December for the first time. As is custom, ESPN also far and away led in engagement metrics, posting an average of 109.6 minutes per user during the month.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
64,490
|
|
2
|
Yahoo Sports-NBC Sports Network * |
52,883
|
|
3
|
FoxSports.com on MSN |
41,812
|
|
4
|
NFL Internet Group |
41,779
|
|
5
|
USA Today Sports Media Group ** |
40,903
|
|
6
|
Bleacher Report-Turner Sports Network *** |
39,039
|
|
7
|
Sporting News Media/Perform Sports |
34,483
|
|
8
|
CBS Sports |
31,693
|
|
9
|
SB Nation |
29,193
|
|
10
|
Sports Illustrated sites |
17,144
|
|
11
|
MLB |
10,660
|
|
12
|
Stack Media |
10,587
|
|
13
|
Deadspin.com |
9,469
|
|
14
|
NHL Network |
8,948
|
|
15
|
NeuLion |
7,298
|
| |
|
|
NOTES: * = Includes Rivals.com, ThePostGame.com, and Rotoworld. ** = Includes 81 local Gannett newspapers sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. *** = Includes NBA.com, PGA.com, NCAA.com, and WNBA.com. ^ Includes National Football Post and the Fansided Network.
