SBD/January 28, 2014/Media

ESPN Sees Slip In Total Audience In December, But Still Tops ComScore Ratings

ESPN in December slipped slightly in its total audience in monthly comScore Media Metrics Multi-Platform traffic ratings, but still easily held on to the top spot among U.S. sports sites. The category reach win marked ESPN's fourth consecutive month atop the list. The rest of the list showed some movement within the rankings, as Bleacher Report-Turner Sports Network fell from third in November to sixth and the NFL rose from seventh to fourth. Despite the drop on the whole, Bleacher Report as a separate entity surpassed 30 million uniques in December for the first time. As is custom, ESPN also far and away led in engagement metrics, posting an average of 109.6 minutes per user during the month.

RANK
SITE
UNIQUES (000)
1
ESPN
64,490
2
Yahoo Sports-NBC Sports Network *
52,883
3
FoxSports.com on MSN
41,812
4
NFL Internet Group
41,779
5
USA Today Sports Media Group **
40,903
6
Bleacher Report-Turner Sports Network ***
39,039
7
Sporting News Media/Perform Sports
34,483
8
CBS Sports
31,693
9
SB Nation
29,193
10
Sports Illustrated sites
17,144
11
MLB
10,660
12
Stack Media
10,587
13
Deadspin.com
9,469
14
NHL Network
8,948
15
NeuLion
7,298
     

NOTES: * = Includes Rivals.com, ThePostGame.com, and Rotoworld. ** = Includes 81 local Gannett newspapers sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. *** = Includes NBA.com, PGA.com, NCAA.com, and WNBA.com. ^ Includes National Football Post and the Fansided Network.
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