Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/January 28, 2014/Marketing and Sponsorship
Time To Shine: AT&T Set To Debut Sochi Ads Focusing On "Less-Heralded" Athletes
Published January 28, 2014
SOCIAL ISSUES? In N.Y., Stuart Elliott reports Coca-Cola, McDonald's and other big advertisers for the past week have been "having to fend off gay rights activists who have hijacked their Olympic promotions on social media." The "tug of war involving McDonald’s began Jan. 21 when the company introduced on its Twitter feed a hashtag, #CheersToSochi." Activists who have been protesting a Russia law against homosexual propaganda "filled Twitter with posts that used the hashtag for their own purposes." The "hijacking then spread to other sponsors of the Winter Games, most notably Coca-Cola" (N.Y. TIMES, 1/28).